What are Seller Fulfilled Prime (SFP) Services?
With FulfilmentPlus you get the coveted Prime logo, but retain complete control over storage and shipping. Our Amazon SFP services include:
- Prime badge via in-house logistics
Prime status without FBA storage rooms and fees. - Complete system integration
API connection to Amazon Seller Central, your WMS/ERP and our tracking portal. - Guaranteed SLA compliance
1 and 2-day despatch options with defined on-time performance criteria. - Performance monitoring
Daily evaluations of on-time shipments, cancellation rates and delayed shipments. - Customer service & returns management
Complete processing of returns, claims and customer enquiries.
Why choose FulfillmentPlus for SFP?
- Prime badge without FBA costs
No storage or long-term storage fees - just a one-off setup fee. - Maximum scalability
Automatic capacity expansion on peak days such as Prime Day or Black Friday. - Transparent pricing
Monthly basic fee + fixed dispatch fee per order; no hidden surcharges. - SFP specialists
A dedicated team continuously optimises your SFP key figures. - Always compliant
We implement changes in the Amazon SFP programme immediately in your processes.
Our SFP onboarding & fulfilment process
- Eligibility analysis
Review of your account health and definition of target KPIs. - Integration & Setup
Technical connection to Seller Central, shipping profiles and SFP templates. - Warehouse management
Storage in our EU fulfilment network with live stock reconciliation. - Order processing
Picking, packing (branded on request) and dispatch in accordance with Prime SLA. - Shipping & Tracking
Shipping via DHL, UPS, DPD or local service providers with automatic tracking updates. - Returns & Support
Check, rebook or dispose of returns within 24 hours and answer customer enquiries.
Frequently asked questions
1. how does SFP differ from FBA?
FBA stores and ships via Amazon centres; SFP takes place via your own FulfillmentPlus process while retaining the Prime badge.
2. which key performance indicators apply?
At least 99 % on-time shipments, < 0.5 % cancellation rate and < 4 % late processing.
3. how quickly can I go live?
Usually within 7-10 working days after contract conclusion and test dispatch.
4. do you support branded packaging?
Yes - use your own materials or choose from our customised packaging solutions.
5. can I sell internationally?
Yes - our Cross-Border SFP includes DDP shipping and all customs formalities.